Executive Centre is Asia Pacifics leading serviced office provider, with 28 offices in 15 countries. Their concept is simple: “Work smarter, not harder.”
Executive Centre was looking for a cost effective way to reach their customers and avoid the huge cost of paid search. Social Media Marketing provided front page search results, demographic targeting and a clear way to differentiate themselves from the others.
A series of three fun videos featuring a local Hong Kong celebrity, Lisa Sa, were created to give a dynamic high energy approach to engaging customers. The target demographic was small to medium businesses looking for a easy solution to setting up offices. The campaign lasted 6 weeks.
Social Media Tools
Internet video
Social media campaign
Celebrity performance
SEO
Results
Results — Estimated 50,000 video views, precise demographic targeting, front page search results, less than 9 US cents per view.
