Luxury-Insider.com is Asia’s leading luxury online magazine. Luxury-Insider.com is the essential guide for the modern connoisseur.
Luxury-Insider.com launched their exclusive Inner Circle. The Inner Circle provides members exclusive access to cutting edge news and access to events featuring the best that life has to offer. Social Media marketing was a strategy they chose because of its strategic targeting abilities and appeal to affluent consumers online.
Two animated videos were created that showcased superior luxury products. This showcase of luxury epitomised the tone and style of Luxury-Insider.com’s Inner Circle. These videos were strategically placed on social sites: blogs, forums, video and specialty sites frequented by connoisseurs of luxury residing primarily in Singapore.
Social Media Tools
Internet action videos
Still images
New Media engagement
Gate keeper engagement
Social media marketing
SEO
Tracking
Results
Estimated 100,000 video views, Significant, unverified blog and forum views, Front page search engine results lasting for months after campaign close
[...] Prosperity Research Social Media Case Study: Luxury-Insider.com Luxury-Insider.com is the top online luxury magazine in Asia. Their viewers are socialites and so their marketing needed to be social. Engaging their connoisseur class of viewers required a social media campaign targeted specifically at their elite members. High quality video and strategic placement in social network sites got Luxury-Insider the attention they wanted. Learn more http://prosperity-research.com/2009/04/21/prosperity-research-case-study-luxury-insidercominsiders-c... [...]